"Lauren Farrell NY (LFNY) is an exclusive, accessible luxury brand, proudly made in the USA, defined by making your own rules in fashion and in life."

Lauren Farrell NY's Rules for Fashion and Life:

1) Make your own rules

2) Don't be afraid to take a risk

3) Be true to yourself

4) Have FUN

About Lauren Farrell

Lauren is a graduate of Lehigh University where she studied design and entrepreneurship. It was during her "Introduction to Entrepreneurship" course that she fell in love with the subject as it perfectly blended her passions for both business and creativity.

Another important aspect of Lauren’s college experience was her involvement with the Lehigh Men’s Lacrosse team where she voluntarily managed the team for three years. Daily practice, 13-hour bus rides, karaoke sessions, prank phone calls, and illegally cheering in press boxes created some of the fondest memories and experiences of her life thus far.

After graduating in 2013, Lauren worked for Gucci where she supported the US Operations team and US President. The position provided an incredible learning opportunity and unforgettable experience, however in her heart; Lauren knew entrepreneurship was her true calling and she decided to pursue her venture full time.

A passion and love of innovation, fashion and sports created the perfect combination for the initial Lauren Farrell NY (LFNY) collection focused on showcasing your style and spirit. In particular, Farrell found success with stadium-friendly sized handbags that met the bag policies for most national and collegiate stadiums. Fans of the brand include Lauren Tannehill, Kacie McDonnell, Sara Blakely and more. 

As the Lauren Farrell NY (LFNY) brand developed, her line has extended beyond game day and much of her own personal style and mindset has transcended into her pieces. Farrell's own style is relevant, fluid and unique as she can be seen in a flirty floral dress one day and an edgy jacket, band tee and ripped jeans the next. Farrell noticed these various style types were so different but each completely her own and wanted bags to match each style, mood or event. Ultimately, fashion is about showing who you are and should be fun.

Fashion is a game. Play it. 


Lauren Farrell NY-Interview from Terence Gordon on Vimeo.

Deckers Dogs

We have proudly partnered with Deckers Dogs, an amazing initiative by the Eric and Jessie Decker Foundation. $15 from each Lauren Farrell NY product sold will go to this amazing cause. 

Our Mission:

Building a Better World for Military Service Members, Veterans, and Animals

The Eric and Jessie Decker Foundation, strives to positively impact the lives of United States military service members and veterans as well as animals. EJDF is committed to service to those who have served us via Deckers Dogs, which helps fund the rescue, care and training of service dogs for military veterans returning home with physical disabilities and emotional challenges. 

Our Programs:

Deckers Dogs, the primary initiative of the Eric and Jessie Decker Foundation, helps fund the rescue, care and training of service dogs for military veterans returning home with disabilities. Deckers Dogs directly supports Freedom Service Dogs of America.

As a supporter of Deckers Dogs you are helping veterans in their darkest hours while also freeing a shelter dog, allowing it to have a second lease on life supporting a veteran. Freedom Service Dogs work exclusively with rescued dogs, which have the same success rate as dogs bred for service. For a typical service dog, the journey from shelter to service costs approximately $25,000.

Service dogs provide a support system for wounded warriors with Post Traumatic Stress Disorder (PTSD), Traumatic Brain Injury (TBI), pain and mobility issues that can lead to suicide.

The Eric and Jessie Decker Foundation is proud to have funded the care and custom training of eight service dogs. To learn more visit http://ejdeckerfoundation.com/